CricInfo has grown exponentially in terms of traffic on the site over the past few years and has a worldwide network of over 30 mirror servers including four in India to meet the growing demand from the users.

A variety of metrics are used to measure traffic on a site and the delivery of advertising impressions. Hits are a commonly used metric, but aren't meaningful from an advertiser's point of view. CricInfo measures traffic only in terms of page views (also termed as page accesses or impressions).

Check out the FAQ on traffic metrics.

CricInfo registered 11.7 million page impressions on Friday 13th October as India beat South Africa in the semi-final of the ICC KnockOut tournament in Kenya.

CricInfo serves an average of around 4 million pages a day on match days.

Even on non-match days, CricInfo draws a steady stream of visitors to the site and serves an average of around 500,000 pages a day.