To understand our audience better, we continually collect information on our users and their backgrounds through a voluntary registration process on our site. Registration is free and open to all and the information collected is strictly confidential - only consolidated statistics are made available. Only registered users are allowed access to certain select sections of the site including polls, competitions, surveys etc.

Registrations continue to pour in every day and we strive to keep our register current at all times. All registrations over a year old are automatically deleted from the register and the user is asked to re-register to keep the information current.

The number of currently registered users is 62,000 and growing every month. The demographics of our audience based on our registration data is presented below.

21% of CricInfo's global audience is resident in India and this number has been increasing by around one percentage point a month for the past four months. This is indicative of the fact that the Indian audience is growing exponentially with the explosion of Internet access in India and the penetration beyond the major cities to the minor towns too.

48% of CricInfo's global audience comprises Indians! Indians follow cricket very passionately which ever part of the world they are in and just by sheer numbers form the majority of the cricket followers around the world. CricInfo is the ideal medium to reach out to Indians all around the world.

44% of users of Indian origin reside in India and another 36% reside in North America - in other words, the largest segment of users of Indian origin are based in India and this segment is growing faster than any other segment of our users of Indian origin.

Age distribution of our global audience