Adlib - our advertisement serving software, provides you with a feature to actually take control of the performance of the campaign. Once the campaign is uploaded, you are provided with a login to monitor the creatives' performance. You will have the access to change the frequency of the creatives on your campaign. There might be a situation wherein there are more than one creative in a campaign and one or two of the creative(s) are doing well as against the others. This is when you set a higher frequency to those creatives that are performing well (better clickthrough ratio). This is beneficial after monitoring the campaign for sometime.

You will have the power to switch on/off the creatives and also have access to the weekly reports that are generated. The reports can help you in determining the number of requests received over the week and from where the requests have come from . This will help you in making a study or plan for further narrowing down the target, etc.

Click here for a simulation for checking the reports. When prompted type your name and give any password.