• A rotating presence (through spots 100x55 pixels in size) for the duration of the tour/tournament on every single page of the specially developed tour/tournament sub-site with a typical exposure of about 200,000 spots
• A rotating presence (through spots 100x55 pixels in size) on the live scorecard for all matches played in that tour/tournament with a typical exposure of 800,000 spots

• The tour/tournament pages will be branded as 'sponsor-tournament' pages and the sponsor's logo will be tightly integrated into the tour/tournament pages
• This is a permanent presence on CricInfo since the sponsor's logo will be present in CricInfo's archive (for e.g. look at Ansett Australia Ashes 1998-99 for CricInfo's coverage of the 1998-99 Ashes series, sponsored by Ansett Australia and Carlton United One Day Series for CricInfo's coverage of the Carlton United One Day series in February 1999, sponsored by Carlton United Breweries).

• Provides an opportunity for the sponsor to get nested with the content and maintain a continual presence on the site and reach out to a global audience.
• Sponsor's logo appears next to the title of the feature and is clickable to link back to the sponsor's web site.
• Enables the sponsor to constantly brand its products and services
• The sponsor's presence is permanent on CricInfo even after the specific event or period ends.
• The sponsor derives tremendous association with the feature on CricInfo (for e.g. look at Hercules Champs - a continual feature on up and coming cricketers from around the world, sponsored by Hercules Top Gear. tendulkar.cricket.org - Tendulkar Site - a celebrity web site on Sachin Tendulkar. Emirates Columnists- World Cup'99 Columnists, sponsored by Emirates Airlines. Cricket Carnival - A special multimedia feature sponsored by Intel which has audio and video clips of reputed cricketers from around the world, Cricket chat, contests and online coaching lessons.

• Continuously communicate with the audience in an interactive manner
• Collect data about user demographics
• Brand their products/services with the audience

• Spot-the-ball competitions (for e.g. look at the Gunn & Moore spot-the-ball competition held during World Cup 1999
• Captions contests (for e.g. look at the Gunn & Moore caption contest held during World Cup 1999
• Dynamic online quizzes (for e.g. look at the PruHowzzat quiz contest sponsored by Prudential ICICI during World Cup 1999
• Fantasy leagues (for e.g. look at for the recently organised World Cup Microsoft Office2000 Fantasy league sponsored by Microsoft - Office 2000)
• Other contests (for e.g. look at the Cornhill sponsored competition during the ongoing New Zealand tour of England, July 1999.

Some national and First class sites have been sponsored by advertisers for a longer association with the Cricinfo audience. For e.g.NBS Kwazulu Site has been sponsored by NBS.