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Cricket bids to win back crowd support with cheaper prices
Lynn McConnell - 20 November 2001

Going to international cricket for New Zealand fans just got cheaper.

New Zealand Cricket has a substantial reduction in prices for the season of 2001/02.

This will apply to all National Bank Test series games played here by Bangladesh and England.

NZC had been concerned about declining attendances at both Tests and One-Day Internationals last year and a review of its pricing policy has resulted in a 25% drop in adult tickets to $30 for a premium seat for the England series while a terrace ticket will cost $20 and an all over cost of $10 for schoolchildren anywhere in the ground.

And in another move to tidy up an area of controversy in the past, ODI tickets will be fully insured. If no result is achieved in a match on either the scheduled day, or the reserve day, then ticket holders will be entitled to a full refund.

Schoolchildren will apply to all school students, which lifts the definition from being children under the age of 16.

Test prices have also been dropped. Adult day passes against Bangladesh for the National Bank Tests in Hamilton and Wellington will be $10 while against England they will be $15 a day.

Entry for children will be free for the Tests against Bangladesh and $5 against England.

NZC's marketing manager Peter Dwan said that the new prices provided real incentive for fans to attend international cricket.

We want to stimulate greater attendance to Test match cricket and feel that lower day entry and match pass prices will contribute to achieving that goal," Dwan said.

"The reduced prices for One-Day Internationals will also be particularly attractive to young adults, families and children," he said.

© CricInfo


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