Radiant signs up Muttiah and Mahela

The Daily News

7 July 1998


Radiant Sports and Entertainment today signed up top Sri Lankan Cricketers Muttiah Muralitharan and Mahela Jayawardane for all cricket endorsements.

``Off spinner Muralitharan and Mahela are great prospects. Both are capable of creating excitement and could be good sponsors delight, ``announced Mr. Khetarpal in Colombo today.

With both players looking good for a packed Sri Lanka Cricket schedule till the World Cup, Mr. Khetarpal feels ``World Cup is going to be the big one. Sri Lanka is very responsive to its cricket sponsorship and we feel building players equity with sponsors is at a very exciting stage today''.

Both cricketers would be endorsing, modelling and promoting products through its management company Radiant in the Sub-continent.

Muralitharan feels ``I feel quite excited about the contract. This is an important season due to the World Cup. I feel both Mahela and I could do justice to sponsors at this juncture''. Mahela also commented ``seeing what Radiant has done with Ajay Jadeja I feel great to be associated and professionally marketed by them''.


Source: The Daily News

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Date-stamped : 07 Oct1998 - 04:18