CricInfo.com, the world's leading cricket site, has teamed up with betting specialist bet365 to provide its users with a comprehensive global betting service.

The deal, which starts immediately, was negotiated by Director of Sales Alex Chamberlen who leads CricInfo's in-house sales team.

The agreement includes banner and newsletter advertising, as well as a number of new tailored promotional initiatives, including CricInfo's first-ever dedicated betting and gaming page.

bet365 will be offering their comprehensive range of bets, starting with the VB Triangular Series between World Champions Australia, South Africa and New Zealand. In-game betting will be available, with the bet365 team working through the night to update the odds throughout the series.

Director of Sales Alex Chamberlen commented "Betting is a major revenue stream for us, and we were impressed with bet365's range of bets and, in particular, their commitment to cricket. Their traders will be working around the clock to provide in-running bets during the VB Series in Australia, for example, and I have no doubt that that level of service will be a winner with our users."

John Coates, Director of the Bet365 Group Limited said "CricInfo's global dominance of the online cricket market and an audience that is bigger than almost all the multi-sports sites makes them a sought after partner for any betting concern. We are delighted to be working with them, and hope to deliver a great service to their many users."

About CricInfo Limited

CricInfo Limited is the world's leading digital cricket information company. CricInfo's web site, www.cricinfo.com, is the most popular cricket site in the world and is among the internet's most popular sports sites, estimated to reach more than fifteen million fans in 180 countries. 2001 was CricInfo's most successful year in terms of page impressions, registering in excess of 1.5 billion, and reaching 3 billion since it's inception in 1993.

CricInfo has its Head Office in the UK, with regional offices in Australia, India, New Zealand, Pakistan, Sri Lanka, South Africa and Zimbabwe. Satyam Infoway Limited (NASDAQ: SIFY), India's leading internet services and e-commerce company owns a 25% stake in CricInfo.

CricInfo works with cricket boards and cricket organisations, blue chip companies and the media to deliver cricket content for a wide range of different platforms. It currently produces official sites for eight of the ten Test-playing countries, for the ICC and for a number of domestic teams worldwide.

About bet365

Bet365 is the internet and telephone betting division of the Bet365 Group Limited. The group also operates one of the UK's largest independent betting office chains.

Bet365 has customers from over 100 countries and offers one of the most comprehensive sports betting services in the world 24 hours a day 365 days a year.

Andrew Hall, Head of UK Ventures, CricInfo Ltd.
+ 44 (0)7968 157722