CricInfo www.cricinfo.com, the world's largest cricket website, has announced that Phase2Media is to sell advertising and sponsorship on its behalf in the UK from January.

"The new partnership with Phase2Media gives CricInfo a tremendous opportunity to offer new ways of developing partnerships with advertisers, applying sponsorships to the site, and building revenue streams across CricInfo," said Alex Chamberlen, CricInfo's Director of Sales.

CricInfo is the world's largest website dedicated to a single sport. It hosts and manages eight out of 10 of the Test playing cricket board official sites with over 110 million page impressions recorded in December alone. The site reaches over 15 million fans worldwide. In the UK, CricInfo has over 2.5 million users and regularly generates over 30 million page views per month.

In addition to the official sites, the CricInfo network offers users an enormous wealth of news, editorial, historical data extending as far back as a game played in 1750, statistics, fantasy areas, as well as the opportunity to follow every significant game live. Users can also enjoy top quality live commentary in text, audio and video format.

"This huge diversity of content offers our users a rich experience and helps to create a loyal and committed audience." Chamberlen said.

CricInfo is the undisputed market leader in online cricket, with a substantial audience, most of whom are affluent / ABC1 male, who are passionate about cricket and who are therefore regular users of the site.

Richard Reeves, Managing Director, Phase2Media UK/Northern Europe said, "This is a significant win for us and the Phase2Media team is thrilled to be focused on developing new advertising opportunities for CricInfo."

Phase2Media and CricInfo are currently building innovative advertising and sponsorship packages to include live audio and video commentary.

CricInfo Limited is the world's leading digital cricket information company. CricInfo's web site, www.cricinfo.com, is the most popular cricket site in the world and is among the Internet's most popular sports sites, estimated to reach more than fifteen million fans in 180 countries.

CricInfo has its Head Office in the UK, with regional offices in Australia, New Zealand, India, Pakistan, Sri Lanka, South Africa and Zimbabwe. Satyam Infoway Limited (NASDAQ: SIFY), India's leading Internet services and eCommerce company, recently acquired a 25% stake in CricInfo.

CricInfo works with cricket boards and cricket organisations, blue chip companies and the media to deliver cricket content for a wide range of different platforms. It currently produces official sites for eight of the ten Test-playing countries, for the ICC and for a number of domestic teams worldwide.

For further information, please contact:
Graham McKechnie, Press Officer, CricInfo Ltd.
Telephone: +44 (0) 1249 700733, email: grahamm@cricinfo.com

About Phase2Media

As part of it's ongoing global development, Phase2Media (UK & Northern Europe) commenced operations in London in August 2000.

Phase2Media is a New Media advertising sales and marketing organisation built on the belief that brands, experienced sales executives and creative marketing solutions are the keys to online advertising success. Phase2Media currently partners with leading and emerging online brands that consumers and advertisers recognise and trust.

Phase2Media has at its core single site sales rather than networked representation so sites are presented to potential advertisers as individual brands. We develop custom integrated sponsorship packages for advertisers. This results in more effective advertising, adds value to the site and generates higher CPMs.

Phase2Media employs experienced media sales professionals who have the expertise and networks to negotiate major deals with top advertisers.

Phase2Media focuses purely on sales and marketing. All ad-serving technology is outsourced, providing clients with the flexibility to select the most appropriate technology solution to meet site objectives. Phase2Media works closely with Doubleclick's Dart, CMGI's Adforce and other leading ad servers.

Phase2Media has an extensive range of sales and marketing resources and offer its partners expertise in ad operations, consultancy, direct marketing, research, sales development and marketing.

For further information, please contact:
Donna Smail, Marketing Director, Phase2Media
Telephone: +44 (0) 207 534 4060, email: dsmail@phase2media.com