Roger Braithwaite Photo WICB

The West Indies Cricket Board (WICB) is pleased to announce the appointment of Roger Brathwaite as its new Chief Marketing Executive, effective 17th May, 2002.

Brathwaite, a 45-year-old Barbadian, brings a wealth of experience in senior management and global marketing to the post formerly held by Chris Dehring, who is now Chief Executive Officer of Windies World Cup 2007 Inc.

For the past 20 years, Brathwaite has been employed by the multinational oil company, Shell, and in his last position was External Affairs Manager for Shell in the Caribbean, in which he was responsible for Shell's reputation management in 14 Caribbean territories.

Brathwaite has had overseas postings with Shell in Switzerland, St. Maarten and South Africa. In South Africa as Sales Promotion and Sponsorship Manager, he was responsible for optimising the exposure of the Shell brand through developing innovative promotion and sponsorship opportunities.

The new Chief Marketing Executive also spent several years in retail sales management in the Eastern Caribbean.

In his capacity as External Affairs Manager for Shell, Brathwaite played a significant role in the development of the Shell Cricket Academy of St. George's University and also taught during the programme.

"It is my vision that the Marketing Department of the WICB will be able to deliver the levels of revenue required to fully fund the needs of West Indies cricket, while at the same time reinforcing the values of the Windies Cricket brand and everything for which it stands," said Brathwaite, who is an avid cricket fan.

The WICB's Chief Executive Officer Gregory Shillingford welcomed Brathwaite to the WICB's headquarters in St. John's, Antigua, stating that the organisation is happy to have attracted such a high-calibre professional.

"We look forward to Roger making a significant and valuable contribution to West Indies cricket, particularly since the WICB's marketing operations is one of the main engines on which our product's success depends," Shillingford said.

"We have no doubt that his experience of global markets will redound to the WICB's benefit," he added.

Brathwaite, who is married, holds a Bachelor of Science degree in Chemical Engineering.

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