A 'World Cup '96 Promotions Committee' has been formed to reap the benefits of this success.
The BCCSL is seeking the assistance of everyone to use the logo for advertising or merchandising products, wherein exclusive usage of the logo would be permitted at a fee to be negotiated.
The funds generated from this promotion will partly benefit the cricketers of the national team and will also be utilised for the development of cricket in all parts of the country.